ONE MONTHLY PLAN

What’s included

What we do for you: Website + SEO · Google Business Profile · Google and Facebook ads · CRM + automatic text replies · AI visibility · Monthly report. One plan, fully managed.

Software, hosting and CRM included. Ad spend is paid separately, directly to Meta and Google; your domain name is also your expense. Texts beyond 1,000 per month are billed at cost, no markup.

We recommend a starting budget for your trade and city after the analysis. You can start without advertising (Google profile + website + texts) and add it later.

Get found before your competitors

Google Business Profile

What we do, continuously: A new post every 48 h, new photos every week, every review answered within 48 h, Q&A, services and categories kept current; rankings tracked weekly by neighbourhood.
What we set up: Create a profile if needed, help with verification, set categories, services, areas and review requests.
Your role: Provide access, take part in Google verification and approve details and photos.
In your report: Profile work, new reviews and local positions when they can be verified.

Website + SEO

What we do, continuously: Weekly content updates; several new pages every month (service pages, city and area pages, blog articles); speed, forms and broken links checked weekly; structured data and internal links maintained.
What we set up: Website and hosting, service and city pages, titles/meta, LocalBusiness data, speed, Google Maps links and a form.
Your role: Provide details and photos, approve copy and keep the domain in your name.
In your report: Changes made and tracked website enquiries; contact points needing attention.

AI visibility

What we do, continuously: An llms.txt file and machine-readable text on your site so AI tools can read and quote you; FAQ expanded monthly; structured data; AI answers monitored monthly.
What we set up: Clear pages and answers about your services, areas and business; information search engines can read.
Your role: Confirm your services and approve copy. No tools for you to manage.
In your report: Updated pages, observed mentions and points still to verify. No promise of recommendations.

Stop losing enquiries

Automatic text replies

What we do, continuously: Every lead in the CRM gets an instant text reply; automatic follow-ups on open quotes; a review request after every job.
What we set up: Tailored messages, missed-call replies and follow-up texts connected to the CRM.
Your role: Approve messages, then answer customers and arrange estimates.
In your report: Texts sent, replies received and enquiries picked up, based on available data.

Customer management CRM

What we do, continuously: Every lead in one place, instant text reply, automatic follow-ups on open quotes and a review request after every job.
What we set up: Customer records, stages from first contact to booked job, reminders and team access.
Your role: Update estimates and jobs; your team remains responsible for replies and bookings.
In your report: Enquiries by stage, estimates booked and jobs you have recorded.

Know what really pays

Facebook, Instagram and Google ads

What we do, continuously: We create and run EVERYTHING: account setup, strategy, copy, visuals and video, targeting, landing pages, call tracking; optimized weekly (bids, negative keywords, new ad tests).
What we set up: We create and manage everything for you: Google Ads and Meta accounts, strategy, copy, visuals and video, targeting, landing pages and call tracking. Your ad budget is paid directly to Google and Meta.
Your role: Approve ads and budget; pay ad spend directly to Meta and Google.
In your report: Spend, attributable enquiries, estimates and jobs recorded in the CRM.

Monthly report

What we do, continuously: Monthly report (calls, requests, estimates, contracts, cost per request) and a 20-minute call. Your time: about 1 hour a month.
What we set up: Bring tracked sources, spend, enquiries and CRM records into one clear overview.
Your role: Record estimate and job outcomes; join the monthly review and approve next steps.
In your report: Enquiries, estimates, recorded jobs, spend, work completed and next actions.

Your month with ClickAppeal

Profile and content updated
Ads tested, when active
Quotes followed up, reviews requested
Report + 20-minute call

EXAMPLE

Your report at a glance

42
Calls: 34
Enquiries: 14
Estimates: 4
Jobs: $38
Cost per enquiry

Fictional example — job totals depend on recorded files; no results promised.

First month

01
Week 1 — analysis + access
02
Week 2 — website + Google profile
03
Week 3 — CRM + texts + ads
04
Week 4 — first report

Setup sequence after receiving access and approvals. Google verification may take longer. After that: about 1 hour a month, including a 20-minute call and your approvals.

One contact or several suppliers?

Two ways to organize the same services. Supplier contracts vary; this compares coordination, not their results.

—	Manage 5–7 suppliers	ClickAppeal
InvoicesFor managed services	Track separate contracts and invoices.	One monthly plan for all seven services.
ContactsFor changes and questions	Coordinate several contacts according to their scope.	One contact for the managed system.
ReportsFor the monthly review	Bring together reports provided under each contract.	One monthly overview: enquiries, estimates and recorded jobs.
CoordinationAcross the site, ads and follow-up	Organize access and connections between suppliers.	ClickAppeal sets up and maintains connections between all seven services.
Separate expensesUnder the ClickAppeal plan	Check each supplier’s contract.	Ad spend and domain are your expense; texts beyond 1,000/month billed at cost.

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